From an idea to 100K e-com clients? You can do it too!
You have an innovative product (idea) related to health & lifestyle, intending to scale it online? I can help!
Why? I just sold my first startup that operates in exactly that niche. Having developed & patented an innovative fitness equipment in 2017, called Angles90 Grips, I built an international brand around it and exited the entire business in 2023. What my team and I achieved:
Generated €6.5M turnover (primarily on angles90.com) with €1.5M Meta ad spend - fully managed by myself, no agencies.
Aggregated influencers with overall 35 Million followers - while no one got sponsored (affiliate & organic only).
Built a worldwide, fully automated logistics network (IT, DE, UK, US, HK) & secured industry-leading resellers like Rogue Fitness.
Established a real brand, with thousands of client posts, organic articles in all renowned fitness magazines and even made it to Netflix - for free.
The aim now is to make this skill set accessible to others, namely how to develop (physical) products and how to market them online through Meta, Shopify and Amazon.
*The knee cut in the picture symbolises my hands-on & authentic approach I try to maintain both in real life and while coaching.
From an idea to a real brand …
From an idea to a real brand …
But …
How to develop, protect, fund and eventually scale my e-com business ideas?
I’ll guide you step by step
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Product Development
From an idea to a real, (patented) product in the fastest, yet cheapest way: prototyping and testing demand with certainty long before dealing with mass production.
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Strategic outline
Before turning on the marketing machine, we need to make sure that both your website, email flow and pricing strategy (AOV!) is optimised sufficiently.
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Online Marketing
Once the basis is set, now learn how to run effective ads, how to delegate their creation, how to spend thousands of dollars profitably daily, plus influencer management.
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Internationalisation
We (or you already!?) found the right funnel? Then let me provide all needed logistical, legal and operational support for whole Europe, the U.S. and parts of Asia.
Mentioned in / talked at
Current & past clients
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MAG Bikes, IT & DE
Patented electric bikes
High-price pieces designed & made in Italy
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Boulderball, INT.
Patented lifestyle product
Seen at “Höhle der Löwen”, Germany’s Shark Tank
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![Carnethics Startup Coaching Kunde]()
Carnethics, EU
Patent pending beef snack
The 1st freeze-dried meat snacks - ethical & regional.
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Calveum, INT
Calve machine startup
Online channels & retail go-to plan. Launching soon!
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HERB Media, IT
Social media agency
Paid avertising on Facebook, Instagram & Google
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![U.S. client]()
American client
Fitness project
Prototype strategy, patenting, launch options
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![sizze]()
Sizze, IT
Furniture startup
Content- & Meta ads strategy to penetrate Italy.
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![Lerava, EU]()
Lerava, EU
Lawn/fertilizer family business
Multichannel strategy, CRO & backend processes.
Why (not) with me
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While my coaching does include operational work like ads creation or media buying, I rather show you how to launch and grow your business - either by yourself, your team or by freelancers/agencies that I can help you find.
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As I am still and mainly an entrepreneur (currently with shaidon.shop ), the mere reason I coach, is because of the joy, which in turn only exists if I like what you are selling/developing AND if I’m convinced that I can help you with my skills & network.
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Coaching never will be my main business activity, therefore I have no pressure to “mass produce” coaching packages, which inevitably decrease quality - a huge dilemma in the industry… !
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1) One-hour video on Meta ads basics
2) Excel sheets on financial planning/tracking & logistics
3) Access to personal network needed for developing phase (3D printing companies, industrial designers, mold companies, patent lawyers etc.) and post-launch phase (fulfilment centers, wholesalers, influencers, VA’s, freelancers …).
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The more similar your business model is to mine (Angles90), the better. While health/lifestyle products are a plus, the degree of innovation in your product (idea) is much more crucial. Additionally, I welcome companies that have already some sort of online marketing experience, but that haven’t really used their potential yet.
No promises except one …
The more I will know about your business case, the better we’ll figure out if there is a match between us. If - after a short intro call - we might decide to collaborate, the only thing I can promise is delivering the very most value in the shortest, most useful, pragmatic manner. In some cases this can be a few hours only. In fact, I have always disliked “empty-talk consultants” - maybe you do too.