From an idea to 85,000 clients? You can do it too.
You have an innovative product (idea) related to health & lifestyle, intending to scale it online? I can help!
Why? I just sold my own, first startup active in exactly that niche. Having developed and patented an innovative fitness equipment in 2017, called Angles90, I built an international brand around it and sold the entire business in 2023. What my team and I achieved:
Generated €6.5M turnover (primarily on angles90.com, but also on Amz) with €1.5M Meta ad spend - fully managed by myself, not by agencies.
Aggregated an influencer pool with overall 35 Million followers - while no one got sponsored (affiliate and organic only).
Built a worldwide, fully automated logistics network (IT, DE, UK, US, HK) and secured industry-leading resellers like Rogue Fitness.
Having gained such a complete, hands-on skill set, I now aim to make it accessible to others. My main expertise: Developing physical products and how to market them internationally through Meta, Shopify and Amazon.
*The knee cut in the picture? Just another mistake I’d coach you how to avoid ;)
Mentioned in / talked at
Guiding you step by step
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Product Development
I did it twice. Now it’s you! From an idea to a real product incl. patents in the fastest, yet cheapest way: 3D prototyping, testing, organising mass production.
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Strategic outline
Before turning on the marketing machine, we need to make sure that both your website, email flow and pricing strategy (AOV!) is optimised enough.
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Online Marketing
Once the basis is set, now learn how to run effective ads, how to delegate their creation, how to spend thousands of dollars profitably daily, as well as how to manage influencers.
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Internationalisation
We (or you already!?) found the right funnel? Then let me provide all needed logistical, legal and operational support for whole Europe, the U.S. and parts of Asia.
Current & past clients
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MAG Bikes
Patented electric bikes
High-price pieces designed & made in Italy
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Boulderball
Patented lifestyle product
Seen at “Höhle der Löwen”, Germany’s Shark Tank
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H.E.R.B. Media
Social media agency
Paid avertising on Facebook, Instagram & Google
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American client
Fitness product
Prototype strategy, patenting, launch options
Why (not) with me
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While my coaching does include operational work like ads creation or media buying, I rather show you how to launch and grow your business - either by yourself, your team or by freelancers that I can help you find.
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As I am still and mainly an entrepreneur (currently in the selling phase of my headwear patents). The mere reason I coach, is because the joy it brings - and joy only comes if a) I like what you are selling/developing and b) I’m convinced that I can help you with my skills & network.
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Coaching never was, nor will be my main business, therefore I have no pressure to “mass produce” coaching packages, which inevitably decreases quality - a huge dilemma in the industry… !
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1) One-hour video on Meta ads basics
2) Excel sheets on financial planning/tracking & logistics
3) Access to personal network needed for developing phase (3D printing companies, industrial designers, mold companies, patent lawyers etc.) and post-launch phase (fulfilment centers, wholesalers, influencers, VA’s, freelancers …).
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The more similar your business model is to mine (Angles90), the better. While health/lifestyle products are a plus, the degree of innovation in your product (idea) is much more crucial. Additionally, I welcome companies that have already some sort of online marketing experience.
No promises except one …
Again, step by step: The more I will know about your business case, the better we’ll figure out if there is a match between us. If - after a short intro call - we might decide to collaborate, the only thing I can promise is delivering the very most value in the shortest, most useful, pragmatic way. In some cases this can be a few hours only. In fact, I have always disliked “blabla-ers”. Maybe you do to.